Tag Archives: platform shoes

What We Used To Wear – Patchwork Jeans

(A look back at some of the things we used to wear in the 70’s)

Paul Fitzpatrick: London, March 2022

I can recall badgering my parents to buy me a pair of Wrangler jeans in 1971, a plea which fell on deaf ears, my Mum came home with a pair of brown cords from C&A, because she thought…. “they were a bit smarter!”

Maybe it was this early trauma that spurred me on to work in the jeans/denim industry for most of my adult life.

I did eventually get the Wrangler jeans I wanted in 1972, in what became an early example of… ‘If you want a job doing, do it yourself’.
Off I went to Arnott Simpsons department store in Glasgow to purchase them, weighed down with pocketfuls of change saved from my paper round earnings.

I can still remember the shiny Western labelling, the leather branding on the back pocket and the smell of unwashed denim.

I couldn’t wait to get home to try them on.

I have to admit that my enthusiasm diminished a tad when I realised that my new jeans were stiff as a board which meant you had to break them in… a bit like the wild stallion on the jeans label, which in retrospect was a fantastic piece of subliminal branding.

The first couple of times I wore them was agony, it felt like someone was rubbing sandpaper behind my knees… I missed my comfortable, soft brown cords!

I found out later that this was a rookie-mistake and that I should have washed the jeans first to remove all the excess starch but I’d probably have ignored this advice anyway, I’d waited long enough.

By 1974, trends had moved on a bit and like my old monkey boots, abandoned in a cupboard somewhere, dark, rigid, unwashed denim was now a thing of the past.

In its place were faded, lived-in jeans that looked like they’d been worn on a sun-kissed road trip from Laurel Canyon to Woodstock, whilst the wearer was listening to the Doobie Brothers.

Truth be told, the look we were going for was Robert Plant from Led Zeppelin (but maybe without the extra padding!) whilst the girls had their own fashion inspirations from that era.

The big problem with attaining that worn-in jeans look, circa 1974, was that you had to do the hard yards yourself…. stone-washing hadn’t been commercialised yet, so if you wanted to get your jeans to look like you’d lived in them for 10 years, you either had to live in them for 10 years or launder them several times a week, and who did that?

This led some to experiment with bleach, usually with disastrous results.

Back then most of us obtained our jeans from the usual outlets… department stores, mail order catalogues or boutiques but then an amazing thing happened, a specialised jeans shop opened in 1974 – Slak Shack on Hope St, near Glasgow’s Central Station.

It was a denim Mecca offering a variety of jeans, jackets, shirts and dungarees with one item standing out from the rest …. patchwork jeans.

Yep, new jeans made up of ‘old jeans‘ that had been cut and sewn together again.

Yep, ‘Old jeans‘ like the ones we’d been frantically trying to recreate by washing them every 5 minutes, plus the Slak-Shack strides were baggy which was the current trend and it didn’t even matter that there was only one leg length – LONG – because we were all teetering about on platform shoes now!

As soon as word got out about this fashion essential we all headed to the Shack, who struggled to cope, with demand rapidly outstripping supply.

The really cool thing about those original patchwork jeans in my book was that due to the customised way they’d been produced no two pairs were the same, so you could spend ages sifting through the stock to select your preferred pair.

Also, because the jeans were produced by using pre-used denim they were wonderfully soft and comfortable…. as if you’d been wearing them for 10 years.

Like most fashion crazes, other retailers and manufacturers soon cottoned on to what was in-demand and within a few months there were cheaper, nastier versions hitting the streets.
However, for a wee while in the autumn of 74, these personalised strides were like currency in Glasgow and Slak-Shack was the bank.

The Slak Shack Team

these boots were made for …

(Post by Colin ‘Jackie’ Jackson, of Glasgow – February 2021)

… well, not exactly. Let me explain:

I’m no trend setter, I think it’s safe to say. I mean, I don’t see many other blokes my age roaming the not so mean streets of Houston, following my lead by rocking a similar hairstyle. 

Neither am I one to blindly fall into the wake of whatever’s considered the current ‘new wave.’

However, the young me, the very young me, was a bit more impressionable.

I’d have been aged eight or nine when these babies made their appearance in the mid-Sixties. I doubt I’d even reached the dizzy responsibilities of Seconder in the Cub Scouts when I first noticed some of the other boys proudly sporting them during Inspection. Actually, I wouldn’t have noticed them at all if it wasn’t for the continuous bragging of those little smart a****!

You see, the uppers bore no real difference to any other run of the mill shoe.  It was what lay beneath that made these shoes ‘to die for.’ (Sorry – that sounds just a tad too ‘cub scout camp.’)

Yes, the magic all happened below. Out of sight. On, and wait for it, IN the sole of the shoe. How radical was that?

True, some of the magic was dependent on certain geographical and meteorological conditions being met. It may have proved different for kids living in the more arid regions of southern England, but here in West of Scotland, we didn’t generally have to worry about a dearth of puddles, claggy mud and even snow.

However, the main attraction of these shoes was the small compass, secreted in a special compartment of the right foot’s heel. Genius!

Actually, the real genius here was not so much the design or designer, but the dude who by tapping into the sheer gullibility of eight year old lads, successfully marketed these inherently pointless yet novelty shoes to reluctant parents.

Wait, thinking of it, with thirty-two points on a compass, Wayfinders were anything but ‘pointless,’ but you get my drift.

I mean, seriously, what use was a compass to an eight year old? Unless your mother, in addition to your name, had sewn in the DMS (degrees, minutes and seconds) coordinates of your home address into the collar of your jumper, you’d be stuffed if you became lost.

What could you do? Even had you been awarded the Navigator Activity badge, without your home coordinates, you had only a one in thirty-two chance of stumbling back into your street. And the danger for those who hadn’t paid proper attention during the Pioneering Badge session, was they’d only retain two words: magnetic and north.

I count myself here as one of the stupid ones who would have ended up in Inverness or somewhere cold and bleak that was not really my intention.

But worse! What self-respecting young lad does not carry a bar magnet in their pocket? And that’s not a euphemism. You’d end up in Portsmouth, in a very confused state for goodness sake.

Another thing – what’s the point of animal tracks moulded onto the sole of your shoe? Should Bear Grylls come across an unfamiliar track when out in the wilds, I’m reasonably confident in suggesting he’d use a pocket manual or something to help him identify it – not take off his shoe to compare the muddy imprint.

I did, and still do, enjoy the thought however, of a trail of these prints being left in a snow covered country lane – and the befuddled look on a hungry fox’s little face when he finally realises he hasn’t actually won the lottery and chanced upon a whole winter larder’s supply of food.

Anyway, the concept of individuality was alien to me at such a young age, and like a sheep, I followed the trend. I did actually manage to badger my folks into buying me a pair of these stoaters, even though they were quite dear at the time.

(Sorry – my hands made me type that last paragraph.)

Over the next few years, my head was too full of football and nonsense to bother about fashion of any sorts. In 1971, though through my first winter at secondary school, leather, zipped ankle boots became de rigeur.

Surprisingly, considering the expense, my parents offered negligible resistance to my request for a pair. I was now part of the cool set at school. Deep puddles and wet snow – I laugh in your face.

If puddles and wet snow did indeed have a face, and they could laugh out loud, they would have been in stitches a few days later when they had exacted retribution for my callous disregard of their existence.

Somehow soaked through to my socks when I arrived home from school, my Mum placed the boots in front of the two-bar electric fire. Within minutes there was an acrid, burning smell. And it wasn’t the usual overcooked burning cauliflower scent I had become so used to. (Sorry, Mum.)

I rushed to the rescue of my beloved leather boots and was aghast to see a lava-like rivulet spread down the front of the left one.

Yup! These ‘leather’ boots were made of plastic. These Boots Were Made For Melting.

With a renewed respect for puddles and wet snow, I returned to school the following morning, ready to be slaughtered for unfashionable, fashionable boots. I wasn’t disappointed. Kids can be so cruel, you know.

My final foray into the world of fashion came a year or so later. Inspired by Glam Rock in general, the band, Sweet, in particular, and a distinct lack of personal height, platform shoes were my next ‘got to have.’ Purple ones. Or ox blood, I think was the delightful, correct description. Two toned ox blood ones, in fact.

Now I totally loved these. I looked well sharp and felt five feet tall.

But what is it with shoes, winter and me? Having worn these through the months of autumn, it had escaped my attention that the soles and more so, the heels had worn thin as the first snows began to fall. In fact, the heel rubber was non-existent. Well, what would I know … I hadn’t looked at the soles of my shoes since my last pair of Wayfinders.

Sat in double History, I was conscious of some surreptitious whispers and giggling from those sat behind me. To my horror, I noticed a puddle of water under my seat, just where I’d crossed my ankles for comfort.

The more I frantically pleaded that this was not the result of excitement at the prospect of reading about the French Revolution for the next hour, the more the mirth intensified. Even the teacher cast me some alarmed glances.

It was only at the end of class when I slipped and staggered out the room, leaving behind what remained of two, three inch, heel shaped blocks of compacted ice and snow, that my innocence was proved, and incontinence debunked.

Looking back then, perhaps I should have learned how to make better use the Wayfiinders compass. At least I would have determined at an early stage that my attempt at becoming a style icon would head in one direction only – and that was south.